Guides

How your kind of business gets a website

A bakery and a plumber need very different websites, and almost every guide on the subject pretends otherwise. These are written per trade: what your visitors are actually looking for, every realistic way to build it, and a prompt worth copying if you go the AI route.

Bakery & café What a bakery website actually needs, the four realistic ways to get one, and a prompt that produces a good first version. Read the guide

Hair salon & barber What people check before booking a salon, the realistic ways to build the site, and a prompt that gets you a good first version. Read the guide

Freelancer & consultant What a client checks before they contact you, the ways to build the site, and a prompt that produces a credible first version. Read the guide

Trades & contractors What a customer checks before calling a tradesperson, the realistic routes to a site, and a prompt that produces a good first version. Read the guide

Health practice What a patient checks before booking, the routes to a practice website, and a prompt that produces a careful first version. Read the guide

Gym & yoga studio What someone checks before their first class, the ways to build the site, and a prompt for a strong first version. Read the guide

Why these name the competition

Each guide lists hiring a designer, using a template builder, and doing nothing at all, alongside the AI route — with what each actually costs and when it is the better answer. We would rather be the honest recommendation for the people we suit than the only option mentioned to everyone. The prompts are written to work in any AI builder for the same reason: a prompt that only works here would be a lead magnet, not a guide.

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